Recently, I’ve realised that I have a pet peeve. I have no idea whether it’s just me, but I find it incredibly annoying when companies contradict their brand message.
It all started with Fosters. They brand themselves as an Australian beer and in their adverts, they throw around sayings like "g’day" and feature surfers and beautiful beaches. Please don’t misunderstand, I do like their adverts – mentioning Carol Vorderman, you can’t help having a soft spot for them - but at the end of every advert, you see “Brewed in the UK.”
Then Mini were the next brand to vex me, when they designed the MINI Countryman, a larger car aimed at families. A company who are well-known for their small compact vehicles.
The latest advert to annoy me is the new one from Next. It’s set in Paris, the shots are lovely, models stride passed the French capital’s famous landmarks. The advert ends with one beautiful girl looking into the camera, the Eiffel tower in the background, and “next” in large type in the colours of the French flag with "www.next.co.uk” underneath. The “UK.” The message is so contradicting, I can’t bare to watch it anymore, I just get too worked up.
Do the audience notice these things or are they oblivious? Or am I simply being too particular? This is my pet peeve.
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