I’m currently reading “The Fundamentals of Branding” by Melissa Davis for my dissertation research, and I’m finding it incredibly interesting. It takes you through every aspect of branding, not necessarily in great detail, but enough so that the reader is left with a good understanding of the subject.
I’m especially enjoying the case studies because the book breaks down the brands of companies, such as Google and Pret A Manger, and explains the strategy behind their choices, both internally and in terms of design. The Fundamentals of Branding also includes case studies of brand agencies, for example, Interbrand and Saatchi & Saatchi. It was interesting to learn about their history, and the influence they have had upon the design industry.
The Fundamentals of Branding has helped me greatly with my dissertation research, and I am now even more interested in the topic. This is definitely a book you should have on your bookshelf.
No comments:
Post a Comment