Does anyone else cringe when they see a Go Compare advert? Their new one is particularly awful. Before this new addition to the campaign, they just really annoyed me, but I honestly can’t bare to watch this one. I find it too embarrassing.
I would love to know whether the campaign is actually successful, in which case fair play, or has it been released purely to get people talking?
I hate these adverts! Mainly because they are incredibly annoying, but they definitely seem to have the desired effect as they get people talking and now there are very few people who don't know the theme! My boss during placement kept talking about how effective they are as even his 6 year old son would sing the song in the car...although I guess he isn't the exact target market that Go Compare were aiming for!
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