Monday, 6 December 2010

Disney affection


Disney have revealed a new video to promote the release of their 50th motion picture, Tangled. Watching the video, you realise just how many films they have created. Everyone has their favourites, mine are The Little Mermaid, Mulan, Tarzan and Beauty and the Beast, and I adore how each person's varies.

The 50th promotion video made me realise that Disney is one of those brands that the audience have an emotional attachment to. They instantly take you back to your childhood. When you see one of their films, you connect it to a memory or an emotion. Evidence of an amazing brand.

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